I recently had a conversation with a friend working in a well-known bank in Mauritius. The topic? Why do we still have unsatisfied customers and long queues in banks when we are moving in the digital era? Is it because the adoption process of new technologies is relatively low or is it about the experience … More 3 Digital components Mauritian Banks should explore in 2018.
Imagine several Mauritian digital marketers sharing their passion, experience, and knowledge. A room where there is a strong belief of “What’s happening here, will change how digital marketing is in Mauritius” This happened on the 24th of March during the second meetup of Digital Marketing Mauritius. … More How and why we decided to transform digital marketing in Mauritius
Welcome to the Digital Maturity Survey for Mauritius Marketing Agencies Does talent mismatch affects the ability of your organization to achieve digital maturity? To what extent are you ready for the digital era? Contribute to the survey to find industry solutions that will work for you. The survey is in 2 sections which will take … More Digital Maturity Survey – Mauritius 2018
Mauritius is celebrating its 50th years of independence on the 12th March. 50 years where the economy drastically changed—going from an agricultural to a booming technology-driven one. While fundamental changes were happening, marketing also evolved from a purely traditional one to a data-driven and customer-centric one. But, are Mauritian marketers on the high-end? … More 50 Years of Independence and the challenges ahead for Mauritian marketers.
Whether we agree with it or not, social media has drastically changed the game. Good or bad, Facebook, Twitter and the newly come Vero among others, have changed how we share, communicate and most importantly how we live. Addressing an audience at Standford Graduate School of Business last November, Chamath Palihapitiya, a former Facebook executive made … More According to this former Facebook executive, social media are redefining social concepts
Vero came out of nowhere and started to redefine social media usage. Launched in 2015, the app is slowly but surely reaching the 1 million registered users. Remember the name, Vero – the app which stands for truth. Here are few points you need to know. The app became a top download hit over the … More Remember the name, Vero – True Social
The beginning of 2018 is sour for Mauritian community managers as Facebook announced a fundamental change in its news feed algorithm. More of organic content and less from branded pages. … More What can Mauritian community managers do about Facebook’s Newsfeed update?
Before I begin with this case study, let me first say that I firmly believe in continuous optimization. Basically, our life is a continuous A/B testing experience… So, this happened few days back. I received an email from Brandactiv from their email service provider (ESP), EBOX. The ESP thrived for the past months by offering … More How Brandactiv could have improved their BIC promo [Case Study]
2017 is nearly over. This year we saw great development in the world of technology and digital marketing. Some examples are the launch of the locally produced mobile app such as Bongoo and Get It Done. We also saw newcomers in e-commerce such as Welcomeonline In 2018, Mauritian digital marketers will seek to grow and … More How should digital marketers start 2018?
Infographic courtesy of: Digitalinformationworld.com.
Inbound Mauritius 