How and why we decided to transform digital marketing in Mauritius

Imagine several Mauritian digital marketers sharing their passion, experience, and knowledge. A room where there is a strong belief of “What’s happening here, will change how digital marketing is in Mauritius” This happened on the 24th of March during the second meetup of Digital Marketing Mauritius. … More How and why we decided to transform digital marketing in Mauritius

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Digital Maturity Survey – Mauritius 2018

Welcome to the Digital Maturity Survey for Mauritius Marketing Agencies Does talent mismatch affects the ability of your organization to achieve digital maturity? To what extent are you ready for the digital era? Contribute to the survey to find industry solutions that will work for you. The survey is in 2 sections which will take … More Digital Maturity Survey – Mauritius 2018

50 Years of Independence and the challenges ahead for Mauritian marketers.

Mauritius is celebrating its 50th years of independence on the 12th March. 50 years where the economy drastically changed—going from an agricultural to a booming technology-driven one. While fundamental changes were happening, marketing also evolved from a purely traditional one to a data-driven and customer-centric one. But, are Mauritian marketers on the high-end? … More 50 Years of Independence and the challenges ahead for Mauritian marketers.

According to this former Facebook executive, social media are redefining social concepts

Whether we agree with it or not, social media has drastically changed the game. Good or bad, Facebook, Twitter and the newly come Vero among others, have changed how we share, communicate and most importantly how we live. Addressing an audience at Standford Graduate School of Business last November, Chamath Palihapitiya, a former Facebook executive made … More According to this former Facebook executive, social media are redefining social concepts

How Brandactiv could have improved their BIC promo [Case Study]

Before I begin with this case study, let me first say that I firmly believe in continuous optimization. Basically, our life is a continuous A/B testing experience…  So, this happened few days back. I received an email from Brandactiv from their email service provider (ESP), EBOX. The ESP thrived for the past months by offering … More How Brandactiv could have improved their BIC promo [Case Study]

Sunday Market – Inbound Mauritius

Sunday Market – Inbound Mauritius Every Sunday, we curate and create free resources to help you as a digital marketer in Mauritius to thrive. Catch these resources every Sunday. 30 Copywriting Tips which are SEO Friendly [Guide] (14/01/17) 50 + Marketing Problem Solutions [Infography] (10/12/17) 81 Tools to test your marketing campaigns. (26/11/17)