Following the recent update on its photography application, Instagram has launched a set of features for businesses. As such, businesses will no more be limited to the number of likes and shares to determine their success. Find the top 3 new features that will transform Mauritian businesses that are using Instagram as a way to connect to their customers.
Supported by intensive research upon several business accounts, the Facebook-owned company identified 3 main aims of businesses having an Instagram account. These are – To get new customers, gain analytics and stand out. Hence, Instagram released several new features which include
- The ability to create business profiles on the application.
- Getting analytics from the contents and not limiting to only likes and comments
- Directly create sponsored content on the application.
This free feature is for companies willing to be recognised as businesses on Instagram. This will allow them to choose how they want customers to get in touch with them – whether it is calling, texting or sending an email.
The business feature will also allow users to get directions to the business locations. This by simply tapping the contact button. Furthermore, business profiles also unveil the insights and the ability to create stronger brand positioning with sponsored ads.
However, Instagram business profiles will only be available to those businesses who already have a Facebook business page.
As we mentioned above, Businesses will have access huge data analytics. These represent actionable information which will help businesses understand who their customers are and which content is performing. Businesses owners will also be able to know at what time their contents are generating more leads.
On the long run, businesses will be able to create relevant content which corresponds to the need of their customers.
The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action.
You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.