3 Essential Ingredients to your Digital Success

As you prepare to serve your Digital Marketing plan, it is important to have the right ingredients. In fact, having the right ones and knowing how to use them to make a masterpiece will determine how tasty your customer will find your dishes.

 Getting your ingredients // Planning

As any cook, you will need to look for the ingredients you will need for your dish. You will obviously be looking for the best ones – Those juicy tomatoes and fresh cauliflowers as these will define the end result, right? Digital Marketing requires the same beginning.

  1. Goal Setting
  2. Target
  3. Channel
  4. Message


Adding to your plates // Consistency

When we talk about consistency, we talk about creating an integrated marketing plan. This consists of adding the same ingredients but in different types of plates. In other words, having the same message, throughout all your channels.

But, why consistency?

  1. It strengthens your brand and makes sure your customers are not lost or confused.
  2. It makes sure that you are getting the expected outcome of your Marketing Plan
  3. It makes sure that your positioning is strong within your niche market
  4. It makes sure that your positioning is strong within your niche market
  5. You are able to create relationships with a diverse audience.


Serving // Making it Visual

Now that you know how to choose your ingredients and why is it important to have some consistency, it is time to actually serve the food. According to an article regrouping the different statistics for visual content published on Hubspot, content with relevant visuals gets 94% more views compared to content without visuals.

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